Attempt to provide a mental advantage to customers
Psychologis believes it is a mental motivation to run a business. By keeping the price in mind, the mind thinks things are cheaper. The price of any item is Rs 1000 and the other product is Rs 999. If you have a price of Rs 999 Do not buy the price because the less money is going to get the message in your mind. Product Figures are cheaper than the price. Because its value is also in Fig. This decision takes the mind very quickly and you're easily caught in the businessman's hazard.
To deliver benefits to retail merchants
Products seller retail merchants also benefit from this kind of cost of companies. Despite the price of 1 rupee or 50 paise less, often the shopkeeper is not returning after complaining of change. Just like a shopkeeper has sold 100 items, he gets 300 rupees per month. If you want a year then this price is 36 thousand rupees. Therefore, the shopkeeper is also very interested in selling such a price product. Now you have understood this 99's difference. So you understand the purchase of quality goods
Apart from this, the other is that by reducing the cost of each product, customers pay at the cost of the round fingerprints, the merchants have as much as one rupee in each product, all the money they buy at the price will get money so that there is a black strategy to combine.
