Price war, starting in the TV market, decreased by 40% in prices
The price war has started in the TV market across the country. Many companies have seen TV prices fall by 40% over the past 2 years. Due to fall in prices, many brands have tilted. Thereare currently more than 70 companies in India, which are selling TV. When there were only two companies in the Indian market two years ago who were selling their TVs. At that time these companies kept the price of TV so much that even a common man had to think about buying it.compared to 2016, the price of TVs has decreased dramatically in 2018. The first 320 inch HD Ready TV is priced at Rs. 13,500, which is now available in the price of the full HD Smart TV. Two years ago, 43-inch smart TVs cost Rs. 50000, which is about Rs. 30000 is found in the surroundings. Now 55 inch TVs It is easily available in 55000, while the price of this TV in 2016 was 8000000.It is noteworthy that despite the arrival of new companies in the TV market, the dominance of companies like Sony, Samsung and LG are still dominant. However, companies such as Shayomi, Thomson and TCL are getting better customers from online deals. This has led to the continuous decline in market share of leading companies.
It is worth mentioning that most of the 24, 32 and 43-inch TVs are currently being bought by India, but the demand for TVs with 50-inch and its size is not so much. However, companies have started reducing costs even in big-size TVs.
I 2016, where TV online shopping was 3-4%, it has risen to 14%.
